
Pen-ts'ao Kan-mu: the Chinese archaic book records
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Rice water has a specific effect in hair conditioning, preventing dandruff and stop itching. After many years of scientific researches, Pure Rice line of hair-care products are developed. It quickly became a favourite and popular brand among the professional hair salons in Japan.
Pure Rice Conditioner
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4000 ml
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for professional salon
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Enriched nutritious extract from pure rice ha a good hydrophilic effect on hair, leave hair soft, manageable, lustrous and fragrant
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Contains the inventive formulations studied by the Japanese Research Institute. Enriched keratin protein, silk protein and nutritious substance extracted from the natural plants. Has a static-free function on hair
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Effectively nourishes the scalp. Regulates the balance of moisture and strengthens the hair
Pure Rice Daily Shampoo
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4000 ml - for professional salon - gentle on the hands
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750 ml - for home use - children friendly
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Enriched nutritious extract from pure rice, has a good hydrophilic effect to the hair, leaves hair soft, manageable, lustrous and fragrant
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Unique C-Polyner, has great activation, strengthens the natural resistance, hives hair extra shine
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Mega vitamin B5, conditions every strand from inside out, restores natural vitality
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The purifying agent remove minerals and salts efficiently. Presents faintly acid, which ensures the wellness of hair and scalp
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Gently cleanses that suitable for daily use and all hair types
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Abundant of bubbles, specially designed for shampooing in Japanese and Thai style
Pure Rice Scalp Tonic:
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200 ml
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for home use
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Contains aloe, ginseng, burdock and pure rice extract
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Prevent hair loss, stop dandruff, ease itchy and clean oily scalp
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Refreshing cool results
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Promote hair growth
Pure Rice Vitamin Repair Spray
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180 ml
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for home use
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The natural moisturizing agent extracted from pure rice, which seals hair in moisture
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The hydrolyzing protein is added to protect the dyed and perm hair
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The UV filter prevents the damage from the sunlight
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The special natural silk protein minimizes fizz and split ends
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Provides volume and texture
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Suitable as leave-in conditioner



Pure Rice Vitamin Treatment
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400 ml
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for professional & home use
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Enriched nutritious extract from pure rice, has a good hydrophilic effect to hair, leaves hair soft, manageable, lustrous and fragrant
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Active principles penetrates deeply into hair inner and help to strengthen hair structure. Leaves hair elastic adds body
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Mega vitamin B5, conditions every strand from inside out, restores natural vitality
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Contains collagen extracted from botanicals essence oil such as marigold, orange and lavender,m which seals hair in moisture and adds volume
Pure Rice Anti-dandruff / Sensitive Scalp Treatment
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400 ml
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for professional and home use
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Contains ZPT (Zinc Pyithione) which can stop itch. Rich vitamin B5 regulates the moisture balance and can be easy to absorb
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Specific ingredients help to return the hair's PH to its natural physiological level (4.5-5.5), creates a protective barrier
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The latest inventive Tkc-2 with medical effect, cleanse the bacteria or scurf germ completely and instantly
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Regulates hair's metabolism. Makes hair grow healthily
Pure Rice Revitalize Hair Treatment
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4000 ml
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for professional use
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Unique natural pigment extracted from the Japanese pure rice, which can be combined with the artificial colour. That helps to reduce colour fade and add glossy shine
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The rich vitamin B5 help to nourish hair from inside outand restore its natural vitality
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Balances the PH to leave hair static free and easy to comb
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Rejuvenates porous hair, restores the shaft

ALSO AVAILABLE - for home use:
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Colour-Conserve Shampoo (430 ml)
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Perm Protective Shampoo (430 ml)
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Peppermint/ Anti-Hair Loss Shampoo (430 ml)
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Conditioner (430 ml)